Direct Marketing ROI for Auto Retailers Nearly $34 for Every $1
Auto retailers spent $7.3 billion on direct marketing campaigns in 2007, driving $248.1 billion in sales – for a return on investment of $33.81, according to the Direct Marketing Association’s...
View ArticleOnline Consumer Buzz Identifies Best-in-Class Vehicle Brands
Nissan and GM brands ranked the highest in two categories (out of seven) in BrandIntel’s third annual Consumer Voice Awards, which recognize top vehicles according to (pdf) consumer discussions and...
View ArticleFacebook Breaks into UK Top 10 Property Rankings for First Time
Google Sites remained the top Web property in the UK with nearly 29.3 million visitors, reaching 89% of the online population – while Facebook.com broke into the top 10 for the first time, according to...
View ArticleAdvertising Spending Targeting African-Americans Exceeds $2.3B a Year
Advertising spending on media outlets that reach African-American consumers totaled $2.3 billion for the period October 1, 2006 through September 30, 2007, according to the first 12-month analysis of...
View ArticleSearch Advertising Performance Improves as Google Strengthens Market Lead
Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1% in the same...
View ArticleTop 10 Entertainment & New-Release Movie Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleThe Conference Board Consumer Confidence Index Declines in January
The Conference Board Consumer Confidence Index, which had improved moderately in December, gave back those gains in January and now stands at 87.9 (1985=100), down from 90.6 in December. (more…)
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